Top 10 Tips for Voice Over Artists

18 08 2014

TOP-10





The Importance of Radio Imaging

8 06 2012

Dave Foxx always says it best:





A Confusing Message

29 03 2011

Sometimes communicating on multiple levels confuses the message you’re trying to convey. Take this protest for example:

All channels of your communication need to be moving in the same direction: visual, audio, text otherwise you’re working against yourself.





Why Athletes Should Wear Pants

9 03 2011

How Radio Can Take Advantage of Viral Video:





Communicating Through Color

14 02 2011

Sometimes the art of communicating ideas is about the art of communicating through color. I’ve been aware of the Pantone annual report for several years, as many other Montréalers do, I have friends who work in the fashion business and use the info religiously to plan their work.

Last year the Pantone color of the year was Turquoise, in 2009 it was Mimosa, in 2008 it was Blue Iris, etc.

Well, this year (2011) the Pantone color of the year is Honeysuckle:

Honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.

You know how they say a picture is worth a thousand words? Well, a color is something that is beyond words…it’s primal.

Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues…[it] may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer. – Leatrice Eiseman, executive director of the Pantone Color Institute®

Color goes inside of you and activates something in your soul, it communicates an idea that just goes without saying.

Color is a powerful communication tool, so how are you going to get it working for you?

For more about color read: Color: Messages and Meanings (A Pantone Color Resource) By Leatrice Eiseman





Pro Tools 9 Upgrade?

7 01 2011

Why does Pro Tools make it so difficult to love them?

I’ve been using Pro Tools for the last 14 years, always upgrading when necessary even though they were typically slow to keep up with the Mac OS updates. I’ve been using the original Mbox with the LE version for most of my time with PT. I used to use Pro Tools FREE in the OS9 years (that was truly brilliant marketing).

As things slow down for the holidays I’m finally sitting down to look seriously at upgrading to Pro Tools 9…excited at the idea of not being tied down to using their hardware. As it turns out I’m not even eligible for their upgrade/crossgrade because I own an ‘original’ (meaning ‘old’) Mbox and will have to buy a full version ($629)…so much for rewarding my loyalty!

My recent purchase of Logic Studio ($499), which comes loaded with a lot more stuff than Pro Tools ever did has left my budget for purchases a bit thin so I don’t see the upgrade to Pro Tools 9 happening anytime soon.

So should I bite the bullet and cough up the dough? Or keep running on OS 10.5 with Pro Tools 8.0.1 (version 8.0.3 doesn’t work with my Mbox)… Or migrate all of my production work over to Logic and kiss the whole Pro Tools fiasco good-bye?





5 Ways to Instantly Improve Your Radio Imaging

21 10 2010

THINK OF RADIO IMAGING as the packaging around your radio station.

Imagine for a minute, a box of Tide, Coca Cola or Wheaties sitting on the grocery store shelf in a plain brown package with black crayon lettering and drawings to describe what’s inside: Soap. Soda. Cereal.

These companies put a lot of money, time and research into their products, why would they give up when it came to creating it’s distinctive packaging?

Why should you…?

Download this free report and get your radio imaging back to where it should be…the distinctive packaging for your product.

5 Ways to Instantly Improve Your Radio Station’s Imaging (.pdf 520kb)

DOWNLOAD NOW








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