Communicating Through Color

14 02 2011

Sometimes the art of communicating ideas is about the art of communicating through color. I’ve been aware of the Pantone annual report for several years, as many other Montréalers do, I have friends who work in the fashion business and use the info religiously to plan their work.

Last year the Pantone color of the year was Turquoise, in 2009 it was Mimosa, in 2008 it was Blue Iris, etc.

Well, this year (2011) the Pantone color of the year is Honeysuckle:

Honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.

You know how they say a picture is worth a thousand words? Well, a color is something that is beyond words…it’s primal.

Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues…[it] may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer. – Leatrice Eiseman, executive director of the Pantone Color Institute®

Color goes inside of you and activates something in your soul, it communicates an idea that just goes without saying.

Color is a powerful communication tool, so how are you going to get it working for you?

For more about color read: Color: Messages and Meanings (A Pantone Color Resource) By Leatrice Eiseman

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