Dave Foxx always says it best:
The Importance of Radio Imaging
8 06 2012Comments : Leave a Comment »
Categories : Audio Production, Branding, Radio, Radio Imaging
Why Athletes Should Wear Pants
9 03 2011How Radio Can Take Advantage of Viral Video:
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Categories : Advertising, Branding, LinkedIn, Marketing, New Media, Radio, Radio Imaging
5 Ways to Instantly Improve Your Radio Imaging
21 10 2010THINK OF RADIO IMAGING as the packaging around your radio station.
Imagine for a minute, a box of Tide, Coca Cola or Wheaties sitting on the grocery store shelf in a plain brown package with black crayon lettering and drawings to describe what’s inside: Soap. Soda. Cereal.
These companies put a lot of money, time and research into their products, why would they give up when it came to creating it’s distinctive packaging?
Why should you…?
Download this free report and get your radio imaging back to where it should be…the distinctive packaging for your product.
5 Ways to Instantly Improve Your Radio Station’s Imaging (.pdf 520kb)
DOWNLOAD NOW
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Categories : Branding, Copywriting, LinkedIn, Marketing, Radio, Radio Imaging
Stay Fresh
17 09 2010For effective radio imaging you have to have a clear message that is supported by your audio production elements (SFX, music,etc.).
In the case of this Virgin Radio TV ad the visual supports the imaging statement…”stay fresh”.
Translation: Don’t Get Old Too Fast…Stay Fresh!
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Tags: Virgin, Virgin Radio
Categories : Advertising, Branding, Radio, Radio Imaging
Communicating with Sound
14 05 2010As I start preparing for my next lecture on sound as a communication tool I’ve discovered this. Enjoy!
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Categories : Advertising, Branding, Copywriting, Marketing, Radio, Radio Imaging
Is Your Message Relevant?
12 03 2010Whether I’m lecturing on the subject of radio, writing for media or how to market your small business, one of my main mantras is that sex doesn’t sell…fear sells! It’s one of those pesky survival instincts that we still carry around from our caveman days.
If your message isn’t relevant to my immediate situation (and survival) I won’t pay attention to it. Craft your message so that it’s relevant to my immediate situation and your message will be burned into my memory.
What’s On Their Mind
Think about what’s on the mind of your potential client as they are discovering your message. Are they exposed to your message while reading a magazine? What’s the subject of the magazine and how can you craft your message to coincide with what they’re thinking about? Perhaps they are exposed to your message in the form of a poster in a hockey arena…how can you create a relevant message to sell your product/service?
Being Relevant
If you’re a home decorator and you’ve decided to attract all of the hockey Moms of your neighbourhood at the arena with a poster, play up the fact that while they’re “…stuck here at the arena, who’s updating the look of your home so you won’t look ridiculous when all the other hockey Moms come over for coco later”…?
How can you make your small business message relevant for the places you’ve decided to do your marketing?
One marketing message for all situations won’t work, you need to make it relevant!
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Tags: being relevant, fear sells, sex doesn't sell
Categories : Advertising, Branding, Copywriting, LinkedIn, Marketing, Marketing Small Business